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| "Three years ago, we added Coleman® Heating and Air Conditioning products to our home comfort product offering. Today, sales have more than doubled." |
Today, Bob and Ginny Billings have moved their business from their garage to a storefront property, and Coleman® Heating and Air Conditioning is far and away their number one product line.
"The move to Coleman® Heating and Air Conditioning was not an easy one to make," admitted Bob. "I was comfortable with our business at the time and the line of products we were handling, and I really don't like change." However, the persistence of their distributor convinced the Billingses to try the line.
Now, it's a decision they don't regret as Bob and Ginny attribute most of their tremendous growth to the addition of Coleman® Heating and Air Conditioning products.
According to the couple, the Coleman® Heating and Air Conditioning line of home comfort products brought with it the Coleman reputation for dependable, long-lasting products. "Brand recognition was there from the beginning," said Ginny. "A lot of people may not know that Coleman® sells furnaces, but they know the company makes quality outdoor equipment. So when people see our Coleman® Heating and Air Conditioning sign, they connect that reputation for quality to the products we offer."
Both Bob and Ginny are quick to point out other advantages the Coleman® Heating and Air Conditioning line offers them as heating, ventilation and air-conditioning (HVAC) dealers. "First of all," said Bob, "Coleman® Heating and Air Conditioning listens to their dealers and responds to our suggestions, questions and, in some cases, our complaints."
In addition to quality equipment, Coleman® Heating and Air Conditioning provides a host of support programs and services that help them manage their business. Coleman® Heating and Air Conditioning dealers have access to a co-op advertising program that includes newspaper, magazine, broadcast and billboard advertising. All ads can be customized with dealer tags and are eligible for co-op reimbursement.
Both Bob and Ginny are strong proponents of the Coleman® Heating and Air Conditioning co-marketing program. "We took advantage of the co-marketing program last year and were pleased with the results," explained Ginny. "People called us looking for information in response to the program. We wanted our phone to ring, and it did! We even picked up some installations from a new market we targeted for the first time."
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