 |
Make the switch to Coleman® HVAC and get the training tools that let you tap the power of preventive maintenance programs.
 |
| "Thanks to Net.Prophet, I can capitalize on the Coleman® HVAC reputation and use preventive maintenance to build trust and retain customers." |
Twenty years ago as a young technician, Jesus Gonzalez learned the HVAC trade working on Coleman® Heating and Air Conditioning products. Today, as the owner of Air Central Heating and Cooling, in Yuma, Arizona, Gonzalez decided to continue his association with Coleman products.
"I took on the Coleman line, because it represents a good product, and I knew I'd be successful," said Gonzalez. He was right. Several years after adding the Coleman line, the growing business employs 24 people and services air-conditioning systems throughout Yuma County.
Air Central is a Coleman Liberties™ Plus dealer, providing Gonzalez access to a variety of cost-effective services and programs that meet the needs of his growing customer base. He finds the Coleman Net.Prophet program particularly useful. Developed by leading HVAC experts, this powerful online learning tool outfits participating contractors with downloadable business models/processes, materials, forms and lead generation systems, as well as providing access to other successful dealers.
"Just as an example of how it helps me," explains Gonzalez, "Net.Prophet lets me download very simple graphics that identify common equipment failures, possible reasons for those failures and the solutions that will correct the problem.
"I can take these graphics and given them to my technicians who, in turn, show them to homeowners in the field. It's a tool that everybody understands and one that makes everybody happy."
Gonzalez has cashed in, quite literally, on the idea of preventive maintenance. "Net.Prophet has changed the way I think about preventive maintenance. No longer is it a necessary evil, but rather a way to retain customers and improve my cash flow in the process. Where I used to let my customers get away after selling them a piece of equipment, Net.Prophet has taught me to maintain contact with them through service agreements and a mailing program" The improved cash flow recently enabled Gonzalez to purchase new trucks for his business.
"I see myself as one link in a line of Coleman dealers," says Gonzalez. "It's a group of people and a line of products I'm very proud of and will continue to support, because I believe in it. Coleman has been very good to me."
|
are registered trademarks of The Coleman Company, Inc., used under license.