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Make the switch to Coleman® HVAC and move your business to the head of the class, thanks to the most comprehensive training in the industry!
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| "Valuable skills and knowledge learned through Coleman's BTU training extends to the real world and can be used to your advantage on every job." |
Rene Maldonado and his father Rubin have been handling the Coleman® Heating and Air Conditioning product line since they acquired their business three years ago. "Before that, I sold Coleman® products in another business I owned," Maldonado said. "It's a good line of products that is made even better by all the support that comes with the training and the other programs that Coleman® provides dealers like us."
Maldonado is a Coleman® Liberties™ Plus dealer. As such, he has access to a variety of cost-effective services and support programs that are designed to help him manage his business and meet the needs of his growing customer base. For example, Coleman's Business Training University (BTU) supports dealers and distributors with services, materials and training in finance, business and sales management and technical and product specific information, using a team of nationally respected, successful HVAC experts.
Maldonado recently completed a BTU course and came away from the classes with plenty of new information, including ways to present his business more professionally and the value of service agreements. "One of the six classes in this course focused on service agreements and the value they bring to an HVAC dealer," explained Maldonado. "I had no idea how many customers would sign up for a service agreement before I took this class. As a result of the class, we are making a greater effort to offer them to our customers, and the response has been very positive. Service agreements are definitely going to help us grow our business, because it seems as if everybody we ask wants one."
According to Maldonado, the classes provided a hands-on learning experience. "In each class I took, our instructor didn't just tell us something and go on to the next subject," said Maldonado. "He actually took time to explain everything with examples and give us the tools we need to make an idea work for us. With service agreements, for example, he showed us how to set one up and how to present it to our customers."
In addition to the training opportunities Coleman® Heating and Air Conditioning makes available to him, Maldonado also appreciates the marketing material that supports his business. "We can go to the Coleman® Heating and Air Conditioning Web site and design our own brochures, which we've done," said Maldonado. "Now I'd like to try to create some postcards. The Web site itself is another great tool. We can use it to create marketing materials and as a source of useful information about products and about our customers."
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